For some time I have realised that I am failing to market DMB Publishing effectively. But in truth I don’t want to spend any money or time on doing this marketing. I would much prefer spending that time on researching and writing new books and blogs.
Then it suddenly came to me. When I was running ZigZag
Digital Associates (2018) with George Szubinski (Deceased April 2020 – Covid
19) he was always experimenting with different new website generators. I had
been nagging him to write his own autobiography because from the stories, many
over a pint or Indian meal, he had told me he had an amazing childhood and the
mystery of never knowing any details of his real father. In fact he was sure
that his surname name,Szubinski, was invented by his mother to gain entry to
the United Kingdom as a refuge of the holocaust in Poland. Anyway. As usual
George could not write it in Microsoft Word like anyone else would but he
decided to use a new website generator called Shorthand. At the same time he
wrote a memorial site in Shorthand to his son James who had died in a terrible
home accident in 2007. Something which haunted George for the rest of his life
where to tried to manage his grief by looking to keep all the digital memories
of James active on the internet for friends and family to access.
With George so gifted as a fast learning programmer he
soon produced two excellent “stories” using Shorthand. When first shown to me I
could not help but be impressed by the output from Shorthand whilst accepting
that his autobiography only amounted to a few pages. It was after George’s
death in 2020 when I was trying to draw together all his digital work that I
realised that Shorthand had ceased trading and the site although maintained
“frozen” could no longer be updated.
So today (20/03/23) I decided to see what had happened to
Shorthand. To my surprise although the original site was still frozen they had
undergone a reincarnation with a new site and business model. Essentially you
are now allowed three stories for free on their Shorthand site under the so
called “freemium” pricing strategy approach used these days as a way of getting
software established in the marketplace.
See off we go on some DMB Publishing free marketing.
Whilst it is taking me some time to learn how to generate my own “story” site,
mainly due to the unfamiliar AX (User Iinterface), after about 4 hours I have a
basic crude prototype published and running on the internet. To me this is
indicative of Shorthand being a good solution. Sometimes, particularly with
some of the so called open system applications, I can have achieved nothing in
the way of a deliverable after many days experimenting.
So the task is now to work it up progressively to be
something exciting to market DMB Publishing.
Background to Shorthand.
Shorthand was created in Brisbane, Australia but it is now truly global. It has offices in Brisbane, London, New York, Seattle, Fukuoka, Sydney and others.
With amazing set of customers many major world organisations as well as significant brands. From BBC, Dow Jones,
Tripadvisor, UK Parliament, Save the Children, unicef, Honda, Penguin etc etc
Some useful links below :-
The sales site for Shorthand
The brilliant Honda use of Shorthand
https://www.honda.co.uk/engineroom/cars/civic-the-iconic-hatchback/
DMB Publishing use of Shorthand (under development)
https://preview.shorthand.com/1wS5wLPjYe3Dekxh
To access my Dashboard Control
No comments:
Post a Comment